Lockscreen platform Look has bought Indian gaming agency Gambit Sports activities as a part of its plans to convey NFT gaming providers in your smartphone. An unconsolidated subsidiary of InMobi Group and funded by Google, Look designs lockscreens with inbuilt video games. Look has finalised the acquisition deal of Bengaluru-based Gambit Sports activities for an undisclosed quantity only a month after it secured a cope with Reliance Jio. The platform goals so as to add an NFT aspect to its stay lockscreen video games.
Based in 2015, Gambit Sports activities owns and operates well-liked fantasy sports gaming platform NostraGamus. The corporate claims to have near 10 million registered customers.
“We’ve got already began seeing nice traction for stay gaming. With Look and Gambit’s mixed strengths and our perception that there’s a sport for each particular person. We envision doubling the variety of month-to-month lively players on Look Video games within the subsequent yr,” Yashashvi Takallapalli, Co-Founder and CEO, Gambit Sports activities mentioned in a press release.
Look intends to make use of the gaming strategies from Gambit Sports activities and launch participating stay gaming experiences together with tournaments, sport exhibits, sport streaming, and multiplayer video games on lockscreen, that can later characteristic NFTs.
NFTs, or non-fungible tokens, are digital collectibles constructed on blockchain. They could possibly be impressed from sport characters and cartoons amongst different objects.
NFT-based gaming is increasing related communities, particularly among the many Gen-Z inhabitants. That’s the goal group Look is aiming to seize.
“Gen-Z spends extra time on gaming than on every other exercise on-line Giving customers stay, related, interactive gaming experiences on the lockscreen is essential to Look’s imaginative and prescient of constructing the world’s largest stay Web platform,” famous Piyush Shah, Co-Founding father of InMobi Group and President and COO of Look.
The lockscreen-maker plans so as to add play-to-earn characteristic to its NFT-based video games to rope in additional players to make use of its providers.
“We additionally intention to launch creator-led NFTs for stay gaming which can generate distinctive play-to-earn and play-to-own potentialities for your complete gaming ecosystem,” Shah added.
After elevating a funding of $200 million (roughly Rs. 1,523 crore) from Jio, Look shall be integrating its lockscreens with Jio handsets within the coming months.
A DappRadar report had not too long ago mentioned {that a} whopping 804,000 distinctive lively gamers related to blockchain-based video games in July 2021.
The blockchain gaming trade grew by 765 % in 2021, a Forbes report claimed in January this yr.
Earlier this week, PUBG developer Krafton struck a cope with Solana Labs, stirring up rumours about its potential plans so as to add crypto and NFT components to its video games.
