YouTube Might Be Getting a New ‘Podcasts’ Homepage, Audio Advertisements: Report

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YouTube seems to have plans to tackle {industry} giants of the podcast area like Apple and Spotify. An 84-page doc has been allegedly leaked that’s stated to stipulate the roadmap laid out by the corporate. The doc is believed to be supposed for podcast publishers. In accordance with this leaked doc, YouTube is meant to be planning to enhance the podcast ingestion onto its platform. There may be additionally anticipated to be a brand new podcast homepage with a well-known YouTube structure.

The report comes from Podnews, which claims to have its palms on an 84-page presentation produced by YouTube. It has not shared the whole presentation however focuses on a phase labelled ‘Wanting Forward’. The report means that YouTube will get a devoted ‘Podcasts’ homepage at (URL presently not working) for improved search and discovery. The net video sharing platform is alleged to be growing straightforward and easy methods for podcasts to be uploaded onto its website. YouTube can also be stated to be planning to convey audio advertisements bought by each Google and different companions for its viewers listening to music, podcasts, and different audio content material.

YouTube is alleged to be updating its analytics by integrating new knowledge metrics designed for audio-first creators. This step is meant to seamlessly combine its knowledge with the industry-standard podcast measurement platforms like Nielsen, Podtrac, and Chartable.

Spotify is reportedly additionally growing a brand new ‘audio newsfeed’ for simple discovery of podcasts on its apps. An alleged video of the brand new vertical feed has additionally surfaced which showcases a devoted ‘Podcasts’ button within the app. The feed is reported to have a TikTok-style vertical structure populated by podcast clips from creators that the listener may take pleasure in. Spotify is believed to be utilizing the expertise developed by Podz, which it acquired final 12 months, for routinely choosing podcast clips.

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